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Companies provide true information… or at least not directly false.
People don’t easily believe that businesses provide accurate information about how fair and green they or their products are. As Rank a Brand only uses the information provided on the websites of...
View Article‘Green’ image and reality do not always match
The ‘green’ image that consumers might have of brands does not always correspond to the actual ‘green’ policy of companies. This is the result of a research performed by the green innovation...
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Sorting out the heroes from the zeroes
Bad reporting can take many forms, while good reporting is always the same – detailed, straight-talking and easy to find. To show you what to look out for, we’ve winkled out some of the zeroes and...
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Green, but not Fair? Looking closer at Coca Cola’s PlantBottle
Have you seen Coca Cola’s PlantBottle? It’s “up to 30% made from plants” and is being hailed as a sustainable packaging revolution, winning awards from both industry and independent players. While...
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Icebreaker: much bleating
Brrrr – it just got cold. If you’re not sure how to make it through to the Spring, try Icebreaker. This is a new brand from New Zealand that specialises in thermal underwear made from the wool from...
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